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Plan a business launch in Germany with €10k budget. Skincare brand, online-first.
Here's a lean 90-day launch plan for a DE online skincare brand on €10k.
Budget split
  • Product & sampling — €3.5k
  • Brand & site (Shopify + DE legal pages) — €2k
  • Paid acquisition (Meta + TikTok) — €3k
  • Reserve / contingency — €1.5k
Timeline
  1. Weeks 1–3 — supplier, samples, brand identity
  2. Weeks 4–6 — site, Impressum, AGB, payments (Klarna, SEPA)
  3. Weeks 7–9 — soft launch, 5–8 micro-influencers
  4. Weeks 10–12 — paid scaling, retention loop
Risks to watch
  • Cosmetics notification (CPNP) before any sale
  • VAT registration once you cross €22k turnover
  • Paid CAC on TikTok DE drifting above €18
I can turn this into a launch checklist, budget tracker, or project board.
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Claude · GPT-4o ▾

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